Commercial team reviewing account priorities and next actions together on a shared laptop

Intelligent business development CRM · Planned for September 2026

Relationship memory that keeps commercial work moving.

Sentria connects accounts, contacts, workstreams, calendar activity, events, leads, deals and follow-up work in one relationship-led operating model. Teams see the context behind each opportunity, the motion around every stakeholder and the next useful action.

See the CRM in motion Request a demo

Multi-organization workspaces Connected relationship timelines Configurable pipelines Reviewable enrichment

AccountsTerritory, strategic scope, relationships and commercial coverage.

ContactsRoles, history, source confidence and warm relationship paths.

WorkstreamsInitiatives that connect stakeholders, offers and active motion.

Leads and dealsOwners, stages, collaborators, value and next commercial steps.

ActivityMeetings, tasks, reminders, events and relationship evidence.

Product showcase

See the CRM in motion.

Move from the daily command centre into accounts, stakeholder relationships, leads, deals, planning and commercial intelligence without losing the context that connects them.

26-second product tourDaily command · relationship context · opportunity progression · planning

12accounts

24contacts

8leads

11deals

27actions

5events

Shown in a local fictional workspace created for product demonstration. No real customer data is used.

Value in motion

Three commercial journeys, one shared memory.

Sentria is designed around how relationship-led teams actually develop business: build a trustworthy base, convert context into coordinated action, and govern opportunity progression without losing the human story.

01 / Understand

Build a living relationship base

Bring people and accounts together with source, freshness and relationship context instead of treating them as isolated address-book rows.

Account and contact intelligence
Domains, regions and strategic scope
Relationship and account graphs
Searchable, saved directory views

02 / Coordinate

Turn context into commercial motion

Connect workstreams, calendar events, tasks and follow-ups to the same entities so priorities survive handovers and busy weeks.

Command and workstream views
Entity-linked calendar and tasks
Event and follow-up context
Upcoming and historical motion

03 / Progress

Move opportunities with control

Shape pipelines around the business, keep ownership explicit and make stage movement, collaborators and commercial dates visible.

Leads, deals and conversion
Multiple configurable pipelines
Owners and deal collaborators
Auditable stage transitions

Commercial team reviewing relationship paths between an account and its stakeholders — Relationship pathsFind the strongest route into the account.
Make warm introductions, stakeholder roles and connected commercial activity visible before the team chooses its next move.

Sentria CRM lead qualification workspace — **Qualify the signal**Review source, owner, priority and next action before an opportunity enters the pipeline.

Sentria CRM account relationship network — **Find the relationship path**See how accounts, people and commercial work connect instead of searching isolated rows.

Sentria CRM pipeline analytics — **Review portfolio movement**Read stage distribution, pipeline coverage and forecast signals in one decision view.

Working surface

Every daily view contributes to the same commercial picture.

Sentria keeps directory work, opportunity management, planning and market context connected. Users can move from the big picture to the account, person, lead or deal without rebuilding the story.

Command

Priority workspace

Current pressure, active workstreams and next actions.

Accounts

Commercial coverage

Attributes, relationships, contacts, leads, deals and enrichment.

Contacts

Stakeholder memory

Roles, channels, history, confidence and account paths.

Workstreams

Initiative control

Connected commercial motions with ownership and priority.

Leads

Early opportunity

Source, priority, next action and conversion into deals.

Deals

Pipeline execution

Stages, value, collaborators, offerings and close timing.

Calendar

Time and follow-up

Meetings, events and future work tied to CRM entities.

Catalogue

Offer context

Products, services and partner offers linked to opportunity paths.

Commercial team preparing for an important account meeting with Sentria CRM — **Prepare with the full account story**Review stakeholders, opportunities, current intelligence and the next useful action before an important conversation.

Sentria CRM command centre — **Start from the pressure that needs attention**The command centre brings alarms, recent actions and the daily queue into a single working surface.

Sentria CRM strategic account cockpit — **Carry full account context into every decision**Contacts, leads, deals, intelligence and upcoming activity remain attached to the same strategic account.

Entity motion

See what happened, what is due and what should happen next.

Accounts, contacts, leads and deals carry a joined timeline of commercial dates, meetings, actions, reminders, tasks and status changes. Layer controls keep dense history readable without separating the underlying story.

Relationship managers converting a customer conversation into owned follow-up actions — **Turn every conversation into accountable follow-up**Commitments become dated next actions, preserving the relationship memory for the wider team.

Sentria CRM relationship planning calendar — **One calendar for relationship motion**Meetings, actions, reminders and commercial milestones stay visible in the same planning rhythm.

Commercial leaders reviewing Sentria CRM pipeline intelligence — **Make the number discussable**Review forecast confidence, weighted opportunity and the action most likely to change the outcome.

Commercial intelligence

Make pipeline value explainable, not merely visible.

Bring deal economics, timing, probability, portfolio movement and account context into the same review. Leaders can understand what sits behind the number and teams can see which action may change the outcome.

Compare monthly, quarterly and yearly commercial views.
Inspect revenue, weighted value and net present value in deal context.
Review pipeline coverage, stage movement and forecast accuracy.
Trace every opportunity back to its account, stakeholders, owner and next action.

Reviewable intelligence

Useful context without silent mutation.

Sentria can surface account and contact context, relationship suggestions and stale signals while preserving provenance and human review around important CRM decisions.

Provenance

Know where facts came from

Source, confidence and freshness cues stay close to enriched information.

Relationships

See paths, not rows

People, accounts, partners and commercial motions remain visibly connected.

Priorities

Protect the next useful action

Workstreams, dates and stale signals help teams focus without noisy automation.

Governance

Keep ownership explicit

Organization scope, membership roles and audit history support controlled teamwork.

A complete commercial workspace

Move from portfolio pressure to the exact account, stakeholder, lead or deal.

Sentria keeps executive review and daily execution connected. Teams can read portfolio signals, work a visible pipeline, find the right stakeholder and carry full context into qualification and deal decisions.

Sentria CRM portfolio intelligence view — **See commercial pressure across the portfolio**Compare value, timing, ownership and movement before opening the individual opportunity.

Sentria CRM visual pipeline board — **Make opportunity progression visible**Review stages, owners and next actions in a pipeline that reflects the team’s operating model.

Sentria CRM stakeholder directory — **Find the stakeholder behind the opportunity**Keep roles, account relationships and contact context searchable across the commercial workspace.

Sentria CRM account directory — **Review account coverage from one working list**Bring strategic scope, relationship signals and current commercial motion into the directory.

Sentria CRM detailed lead qualification — **Turn an early signal into a governed decision**Assess source, priority, fit, ownership and next action before conversion into a deal.

Carry deal economics and relationship context togetherKeep value, probability, stakeholders, collaborators, timing and next steps on one deal profile.

Simple CRM pricing

Choose by team size, not by artificial data limits.

Every Sentria CRM plan includes the complete core workspace for accounts, contacts, leads, deals, pipelines, actions, events, relationship context and commercial intelligence.

Independent work

Solo

1 active user

First 30 days free of charge

€9.90/ month

€99/ year2 months included

Request free trial

For growing teams

Team

Up to 5 active users

First 30 days free of charge

€29.90/ month

€299/ year2 months included

Request free trial

Wider commercial teams

Business

Up to 15 active users

First 30 days free of charge

€79.90/ month

€799/ year2 months included

Request free trial

Included in every plan

All core CRM features, with no artificial account, contact, lead or deal limits. The first 30 days are free of charge; paid plan pricing applies only if you choose to continue.

Monthly or yearly billing

Sentria Sync is live

Keep iCloud, Google, Zoho CRM, HubSpot and Pipedrive contacts aligned with guardrails.

Sentria Sync is available now as a focused contact synchronization service for iCloud Contacts, Google Contacts used with Gmail, Zoho CRM contacts, HubSpot contacts and Pipedrive contacts, separate from the CRM workspace. Register or sign in, choose a supported connection pair and one-way or guarded two-way flow, preview changes and decide which writes may run automatically or require approval.

iCloud + Google ContactsPersonal and business contact fields from Apple and Google address books used with Gmail.

Sentria
Sync

Zoho CRM + HubSpot + PipedriveBusiness contact records, mapped fields and CRM identity.

Preview firstCreate / update rulesDeletes always reviewed

Commercial rhythm

A practical loop for relationship-led teams.

Build the base

Connect people, accounts and regions into a trustworthy working directory.

Capture context

Keep events, workstreams, notes and offers connected to the relationship.

Act on timing

Use motion, priorities and follow-up dates to choose the next useful action.

Review progress

See opportunity movement by account, owner, pipeline, region and stakeholder path.

Start Sentria Sync now.

Register or sign in to connect iCloud Contacts, Google Contacts, Zoho CRM contacts, HubSpot contacts or Pipedrive contacts. Sentria CRM is planned for September 2026.